Marketing concepts And Strategies Essay Example | Topics and Well Written Essays - 750 words

Marketing concepts And Strategies - Essay Example The best way of advertising is through print and broadcast media. 2. In a passage of time we have become the conspirators of reproduction generation by generation. The consumers were attracted by the item and bonded with memories of commercial culture. At present, the marketing strategy for selling product is to lure them for branded products; play in branded spaces and exposing them to TV channel. The marketers and advertising agencies work and trade on psychology of consumers for marketing their product. As the VP of a large retailer of men's suits I would introduce branded products so that all classes of people can visit and shop. 3. Marketers spend and invest lots of money in developing strategies of different methods to attract consumers towards their product and capitalize the opportunities to make or amass money. The marketers conduct research to defend, develop counter measures to meet the market competition. The ability of the youth to remove and neutralize the technique of advertising is snubbed by the other agency so as to increase the sale of their product. In the market, the Internets are counteracted by the appearance of e-commerce web sites. In the present marketing world aggressive marketing is the new mantra. Due to the changing trends and tastes of customers the best possible strategies are to explore new ways of marketing. Advertising, considerably slashing the prices of the commodities, increasing the discount rates, aggressive marketing, etc., are the methods that should be used by Apple to stay in the extremely competitive market. 4. Childhood is a creative, innovative and generative. In the society the child consumers are more than adult consumers. The marketing strategy is to attract children by making publicity of the gaming product through media. The producers and marketers display the products in supermarkets and departmental stores for sale. The best strategy is to have a good impression on parents because they are the persons who decide what to purchase for their children. Business to Consumer (B2C): In B2C e-commerce, business uses the Net for offering their products or services to consumers 24 hours a day from any part of the world. B2C portals are the most visible face of e-commerce. 5. Efficiency of management: The purpose of financial statement analysis is to know that the financial policies adopted by the management are efficient or not. Analysis also helps the management in preparing annuity products. It also helps the management to find out the shortcomings so that remedial measures can be taken to remove these shortcomings. Analysis also helps in taking decisions: a) Whether funds required for the retirement services are provided from internal resources of the business or not. b) How much funds have been raised from external sources. Reference Louis E. Boone & David L. Kurtz. Contemporary Marketing. New York: South-WesternCollege Pub. 2004.