What Stimulates Your Imagination - 1899 Words

What stimulates your imagination? What SECME experiences are fun? For starters most people think that imagination is just thinking things that don’t exist and that is mostly true. But in this situation imagination is to think new ideas that will make a project better or improvement. Also when imagining that you can do better and that imagination helps to think about new ideas that can be test on the project and see if it helps. For the other question the experience that we learn in SECME is the way to organize your ideas and that trying new things in your project is ok to make it better and even if you lose you always learn from your mistakes and can do things better. And when presenting projects it help our speaking skills†¦show more content†¦I think that the bridge project was the most challenging of them all because of thinking how to make the bridge support a lot of weight but the end result was the best even if we did change the design of it many times the last one was the best for us. Do you enjoy creating the engineering drawing that shows the design that was used? Creating the drawing for the projects was the hardest part of the proses because I’m really bad with measuring and I’m not good at drawing ant the scale is really hard. That part was not my strong suit of the project but I did try really hard to help on how to do it but in my opinion its too confusing and hard to do. At the beginning I did it but my team mate said that she could do better and I agreed because what I had done was really bad. Do you like the challenge of figuring out ways to build a â€Å"better† car or bridge or water bottle rocket? The challenging part of this was really fun but it can get a bit frustrated because we would not figure out what to do. But the challenges are there for a reason because they help a student think and elaborate on what the project is going to work and look. All the projects were challenging but in the end it was alright and did well. Do you like to do research on interesting science, technology, engineering, and math topics? Do you like to plan big projects? When researching on topics

China Pestel Free Essays

Analysis 1. Political Factors Peace and development are the main topics of world; China keeps stable and harmonious relationships with all of countries. Government Encourages Entrepreneurship The government encourages the citizen to create the enterprise and cooperate with foreign-funded enterprises; it is a good opportunity for all of people and develops a new business. We will write a custom essay sample on China Pestel or any similar topic only for you Order Now Such as preferential policies for setting up business, decrease the sales tax and income tax, offer free training course for high school graduate or unemployment, no individual guarantee for the enterprise loan below 70000 Yuan and etc. Decreasing in Import Tax One good thing for our business are the import tax of cream material goes down from 19% to 6%, moreover we have more choices to select the ice cream machines, and it will reduce our cost and make the produce process easier. Impact on Open Economic Policy Albeit the competition will be strong as the foreign brands swarm into Chinese market this few years, we discover that there is still a gap for our business to fit in and it is also a chance to develop the Chinese brands and enhance the existing ice cream industry to compete with foreign brands. On the other hand, it lays a foundation for Chinese ice cream brands enter into the international market in the future. QS Standards Certificate Ice cream industry QS (Quality safety) standards certificate is a passport for running ice cream factory. It requires every factory to prepare a freezer which can keep the ice cream under the degree 30; the freezer will cost 5 million Yuan. But this rule doesn’t apply to the foreign ice cream brands and some of home-made ice cream shops. Tax Policy It depends on the place and general industry sales amount, the tax department stimates the sales amount of the store, and then we need to pay for 5. 45% tax every month. There is no relationship with the invoice. Employment Policy For employments, they must have health certificates. The enterprise must sign the contracts with them and pay the four insurances which the government asked for. Include the old-age insurance, medicare insurance, unemployment insurance, and child-bearing insurance . Allowance for Farmer Who Plant Organic Products Organic materials are now more expensive than the average products in the market. Hence, the government supports and encourages the farmer to plant the green and organic agricultural products. We believe that the price will go down, and people will enjoy the green and organic products more than before. 2. Economic Factors 2. 1Macro economic factors Growth in Population In shanghai, the area covers 6340km? , separate 18 districts. the population is about19 million and 6million families. The best business area is Xuhui (1060,000 population), Huangpu (570,000population) and Pudon district (2400,000 population). The high density of population will have a positive impact to our business. GNP Trends and National income According to the first quarter reports of this year, national economy maintain a growing trend, achieved 657. 45 billion Yuan which rise 6. 1% compare to last year. The per-capita disposable income of urban residents is 15781 Yuan and the per-capita net income of rural people is 4761 Yuan, rise 8. 4% and 8% in real terms. It is estimated that the growth target for this whole year can be reached 8%. 2. 2 Micro economic factors Based on the first quarter report of this year in Shanghai, The disposable income per-capita of urban residents is 26690 Yuan and the per-capita net income of rural people is 11400 Yuan, rise 6% and 6. % in real terms. According to the report of The People’s Bank of China in May 2009, the saving breakthrough 4 trillion, growth rate meets 23% and the amount rise 48. 3billion Yuan. House rent income and other property income rise 2%. Employment pressure keeps increasing trend, the university graduate is 158000, rise 6%. The government pushes many of policie s to solve the problems. People’s income, bank saving and employment status are affecting our business directly, all of the data shows the increasing trend in each factor; therefore, we believe that our business prospects is optimistic. 3. Social Factors Cross-Culture Shanghai is a modern and international city. Due to the globalization, young people’s thinking and lifestyles are getting closer to western culture. They are like a sponge which can easily accept the new and strange things. Ice cream is part of their life in Western country, which has a significantly impact to the ice cream industry today in China. Ice cream is not only for kids’ enjoyment nowadays but also become an indulgence of young generation and a satisfaction for old generation. The new consumption format leads ice cream business to a bright future. More Aware of Having a Healthy Lifestyle Since eating ice cream has become part of people enjoyment, they are seeking for high-nutrition ice cream which can keep them healthy and slim while they are having their enjoyment. Doctor Qikeming from Beijing Children hospital said the obesity issue happened in 7-18 years old children,meet 5%boys and 3% girls in 100 people, the trend is growing very fast, the main reasons are they eat too much fast food, carbonated drinks, dessert, ice cream. Thus, parents are more aware of their children’s health and also purchase organic foods for them. High Expectation Due to the intense competition nowadays, people are expecting more than the past. They care not only about the products but include its packaging, color, taste, price and even the advertising words and image. 4. Technological factors Produce Ice Cream by Using Latest Technology Along with the improvement of the consumption level, people’s requirements on food are unceasingly enhance. Meanwhile it is a trend which develops new products and fit the consumer’s needs. Experts advance â€Å"three lower and one higher plan† for the ice cream manufactories, low salt, low fat, low sugar, and high protein. More and more scientists are dedicated in studying and developing organic products. Thus, develop health and function ice cream against the traditional ice cream recipe by using the technology today will be a success in business. 5. Legal factors Food Safety Law This law is used to protect, monitor and limit the industry of developing and lead the right way for business. It has conducted since June, 2009. The new law shows the food exempted from inspection canceled and the food additives which are not in the list of catalogs cannot be used in any food. Once the consumers’ rights meet loss, they can ask for 10 times compensation money compare to price of goods. All of goods must have a clear components list on the packing and mark unsuitable people, function explanation. How to Register a Company? First, we need to prepare several names of our company, then we will go to The Administrative Bureau of Industry and Commerce to pick up one name which is not similar to other company in order to avoid confusing. Next, prepare at least 2 people which are the company stockholder, one must be the legal representative. There are several choices to decide the company format: Sole Proprietorship, Limited Liability Company, Company Limited by Shares. Each of them has different law responsibilities. For our business, we will register as a sole proprietorship company. Following by the detail of our business and open a bank account. The bank capital is at least 100000 Yuan for a small-scale business. To register a General taxpayer, the cash in bank must be at least 500000 Yuan. After that, The Administrative Bureau of Industry and Commerce will check through all the details. It takes around 15 days to get the operating license. We can start the tax process after getting the operating license. We need to apply for an enterprise code to department of technical supervision which is a Tax ID Code of the business. It will take 30 days for the tax department to process before we can get the Tax Registration Certificate. The tax department will then confirm the business tax rate, items of taxation, levy time and method. 6. Environmental factors Government Policies Protecting environment is a hot topic in current society. The government establishes many policies for one-off packing in food industry. For our business, the main packing materials are cups, scoops, straws. We will choose disposable paper products and degradable plastic to reduce the environment damage. Increasing Awareness of Environmental Protection Since people nowadays are more aware of the importance of the environment and becoming â€Å"green consumers†, they prefer goods and services that are â€Å"environmental friendly† and which have less impact on the environment. We will strive to be carbon neutral, green, clean and pristine. In addition to producing inconceivably delicious organic ice cream, we will try to operate in a sustainable manner. We use fully organic ingredients, offset our emissions, use compostable serving dishes and also compost our waste. This gives our business a clear advantage over our competitors who are not doing well in this field. References Website: How to cite China Pestel, Papers

Effect of Changes in Substrate Concentration on the Reaction Rate of an Enzyme free essay sample

Effect of changes in substrate concentration on the reaction rate of an enzyme IB biology Internal Assessment 3/23/12 Research Question: Effect of changes in substrate concentration amount on the reaction rate of an enzyme Introduction: In this experiment, the substrate is hydrogen peroxide. The purpose of this investigation is to find out the relationship between the substrate concentration and the rate of reaction. Substrates are molecules that are acted upon by enzymes. For instance, amylase, an enzyme found in saliva, helps break down complex starch molecules (substrates) into smaller sugar molecules (products). In other biochemical reactions, substrates require assistance of specific enzymes to form new products. When the amount of enzyme stays constant, the substrate concentration will determine the rate of reaction. However, when the number of substrate molecules exceeds the available number of enzyme, the rate of reaction will no longer increase, but stay constant. If there is a constant amount of enzyme, as the concentration of a substrate increased, the rate of reaction will increase as well. We will write a custom essay sample on Effect of Changes in Substrate Concentration on the Reaction Rate of an Enzyme or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is because of molecular collisions. If you have more reactant molecules, there are more to collide. Aim: The effect of hydrogen peroxide on the enzyme activity of catalase Hypothesis: When the amount of enzyme stays constant, the substrate concentration will determine the rate of reaction CONTROLLED VARIABLES| Units| Possible effect(s) on results| Amount of enzyme | 2. 8g| an extra drop of enzyme can alter the rate of reaction | Size and type of test tubes | 30ml| The size and type of test tubes were constant, because they can alter the pressure | | Units| Range| Obtain 3% hydrogen peroxide and a graduated cylinder. 5. Pour 5ml into test tube 1, 10ml into test tube 2, 15ml into test tube, 20ml into test tube 4, 25 ml into test tube 5, 30ml into test tube 6 (but not at once one after the another) . 6. Once hydrogen is in the test tube start the stop watch to see how long it will take to react. 7. Repeat the action in no. 5 amp; 6, six times for each tube. 8. Observe what happens to the liver while reacting to the hydrogen peroxide. 9. Clear up the station and pour liver into a waste beaker. 0. Clean each of the test tubes out and put the materials away. The materials used in this experiment are: I. 50-ml graduated cylinder II. Fresh liver III. 6 test tubes (30 ml) IV. 3% Hydrogen peroxide V. Disposable Pipettes VI. Stopwatch VII. Digital scale VIII. 50ml beaker IX. Test tube rack X. Plastic knife XI. Scissors QUALITATIVE DATA. The reaction started as soon as Catalase touched the surface of hydrogen peroxide. More concentrated hydrogen peroxide produced more oxygen bubbles and the reaction rate was faster. As more substrate was added the reaction was faster. Once the 5ml of hydrogen peroxide was put into the test tube with the liver, the reaction rate was slow. As the amount of hydrogen peroxide increased the reaction became faster. When putting the 15ml of peroxide into the test tube 3 during the first trial the reaction bubbles spilled into tube 4 affecting the result slightly, because it made it to start reacting before the 20ml of peroxide was put into test tube 4 . In test tube 6 during the first trial the liver was lifted from the surface about 2cm. My prediction was correct the more substrate was added the less time it used to react hence a faster reaction rate. There were no anomalous results. The data in this experiment suggests that the change in amount of substrate creates a faster reaction rate. EVALUATING PROCEDURES: Even though the experiment and the outcome of the experiment support my hypothesis; there are some weakness in this experiment that would have enabled a better outcome. The weaknesses that were present in the in the method of chosen for this investigation was the size of liver. The last weakness the arrangement in the steps taken. To improve the results of this investigation is the size of liver should have been smaller, so that more reaction would have taken place and the color of the liver would have changed more for all of the tubes. Another improvement would be in the arrangement of steps taken. To avoid the spillover of the reaction bubbles into test tube 4, the amount of hydrogen peroxide should have been in the test tubes first then the liver should have been dropped in after.

Who Is Responsible For Cleanup Under CERCLA Essay Example For Students

Who Is Responsible For Cleanup Under CERCLA? Essay Who Is Responsible For Cleanup Under CERCLA?What is CERCLA? The Comprehensive Environmental Response, Compensation, andLiability Act ( CERCLA )1)The purpose of CERCLA is to make owners and operators of hazardous wastedump sites and contaminated areas, as well as their customers, responsible forcleanup costs and property damage. 2)CERCLA is also referred to as THESUPERFUND.It is authorized to a level of 8.5 billion dollars. The funding forCERCLA comes 87% from taxes on the chemical industry and 13% from generalrevenues of the federal government. Who is responsible? After a hazardous waste site is identified, CERCLA places ultimate cleanupresponsibility on those who used the site.Parties responsible for a waste dumpare liable for the cost of waste removal and other remedial action. If potentially responsible parties can be identified, then they can beheld liable for either cleanup costs incurred, or for replenishment of theSuperfund. We will write a custom essay on Who Is Responsible For Cleanup Under CERCLA? specifically for you for only $16.38 $13.9/page Order now Who is a Potentially Responsible Party?1.)Owners and operators of waste sites. i)CERCLA actions against dissolved corporations are permissibleii)If one is the owner or operator, liability may attach even if some otherparty in the past placed hazardous wastes there. ( The seller of a foundry wasfound liable under CERCLA when it was sold for $25,000, but was appraised at$200,000, suggesting the decision to sell was for disposal of hazardousmaterials.)A vendor is not an owner if it did not own the property at the timeof toxic discharge from the facility. iii)A parent company may be considered the owner, despite the formation of asubsidiary with day to day control over operations. iv)Lenders and secured creditors are liable if they actively participate indecisions involving either waste treatment, or site development. They are notliable if they do not participate in management decisions. (silent partners andbanks)v)An owner, employer,or waste generator may be liable for the harmfulconsequences of disposal practices undertaken by third parties in a contractualrelationship with it.( If I hire Fly-By-Night Disposal Corp. to dispose of mywaste and they do so by dumping it in the river, then I may be liable.)2.)Persons who accepted hazardous substances for transport or disposal. 3.)Persons who arranged with a transporter for transportation of wastes. 4.)Any person who arranged for disposal or treatment of hazardous substances. 5.)Transporters of hazardous waste can be liable only where they have selectedthe site for delivery of the hazardous waste. What is a Potentially Responsible Party liable for?1)PRPs are liable for releases or threatened releases which cause theincurrence of Response Costs.A response cost entails all costs of removal andremedial action, any other necessary costs consistent with the NationalContingency Plan, and the costs of any health assessment of effects study. 2)PRPs may also be held liable for damages to or loss of natural resources.

Free Essays on The Decline

Introduction NOFX starts out their song, â€Å"The Decline†, with a good, well-thought out, intelligent question: Where are all the stupid people from? Only to be followed by: How did they get to be so dumb? Upon first sight of this song, one might jump to the conclusion that NOFX isn’t an intelligent musical group. But it is NOFX’s pure disgust and hate for our government that makes them a fun and an interesting listen. â€Å"The Decline† is just what the title implies, the song chronicles events and actions of our government which lead to cause and effect relationships, these effects eventually lead to a â€Å"decline† of Western Civilization. This brilliant eighteen-minute masterpiece is unlike any song ever performed or recorded. Its sheer length along with its brutally honest and sarcastic tone leaves you listening for the full eighteen minutes. Not to mention NOFX’s highly diverse and complicated collection of guitar chords that keep the listener enthralled in its intense criticism of our government and the mess they created. NOFX pronounced â€Å"No Effects† is the first punk rock band that I ever had the privilege to listen to. I first received one of their CD’s, after requesting it on my Christmas gift list in 1996. The album entitled â€Å" White Trash T... Free Essays on The Decline Free Essays on The Decline Introduction NOFX starts out their song, â€Å"The Decline†, with a good, well-thought out, intelligent question: Where are all the stupid people from? Only to be followed by: How did they get to be so dumb? Upon first sight of this song, one might jump to the conclusion that NOFX isn’t an intelligent musical group. But it is NOFX’s pure disgust and hate for our government that makes them a fun and an interesting listen. â€Å"The Decline† is just what the title implies, the song chronicles events and actions of our government which lead to cause and effect relationships, these effects eventually lead to a â€Å"decline† of Western Civilization. This brilliant eighteen-minute masterpiece is unlike any song ever performed or recorded. Its sheer length along with its brutally honest and sarcastic tone leaves you listening for the full eighteen minutes. Not to mention NOFX’s highly diverse and complicated collection of guitar chords that keep the listener enthralled in its intense criticism of our government and the mess they created. NOFX pronounced â€Å"No Effects† is the first punk rock band that I ever had the privilege to listen to. I first received one of their CD’s, after requesting it on my Christmas gift list in 1996. The album entitled â€Å" White Trash T...

The Difference Between Coordinate and Noncoordinate Adjectives

The Difference Between Coordinate and Noncoordinate Adjectives The Difference Between Coordinate and Noncoordinate Adjectives The Difference Between Coordinate and Noncoordinate Adjectives By Mark Nichol Writers are often confused about whether to punctuate a phrase that includes two or more adjectives. To determine whether a comma is required between any two adjectives, test whether they are coordinate or noncoordinate. Coordinate adjectives have equal status: They both modify a noun or noun phrase. By contrast, noncoordinate adjectives have different functions: The former type of adjective modifies a noun or noun phrase, and the latter modifies a phrase consisting of another adjective and a noun or a noun phrase when that other adjective is an essential description of the thing being described. The following sentences, and the discussions and revisions that follow, illustrate this point. 1. For decades, companies have assigned repetitive, manual tasks to robots. Repetitive describes a type of manual tasks- it does not have equal status with manual in modifying tasks- so the adjectives are noncoordinate and no comma should follow the word: â€Å"For decades, companies have assigned repetitive manual tasks to robots.† 2. The 218-acre, oceanfront estate is for sale. The phrasal adjective â€Å"218-acre† modifies â€Å"oceanfront estate,† not just estate, so the adjectives are noncoordinate and no commas are required: â€Å"The 218-acre oceanfront estate is for sale.† 3. A holistic forward-looking, risk-focused, continuous-monitoring approach is often difficult. Forward-looking and risk-focused both describe â€Å"continuous-monitoring approach,† and they’re interchangeable, so they are coordinate adjectives and should be separated from each other by a comma. However, â€Å"continuous-monitoring† is not equivalent to the other phrases; it is an essential part of the phrase they are modifying, so the final comma is incorrect: â€Å"A holistic forward-looking, risk-focused continuous-monitoring approach is often difficult.† (Also, holistic modifies everything that follows, so it is noncoordinate and therefore no comma should follow it.) 4. Recognizing how a home meets your needs, and the needs of your family, can help you contribute to the development of a happy, healthy, home environment. Home is not equivalent to happy and healthy, it is an intrinsic term describing the type of environment that can be happy and healthy. Those words, which are interchangeable, modify the phrase â€Å"home environment,† so the final comma is incorrect: â€Å"Recognizing how a home meets your needs, and the needs of your family, can help you contribute to the development of a happy, healthy home environment.† 5. The risks presented by this complex, fragmented, legacy architecture are rarely, if ever, considered. Complex and fragmented describe â€Å"legacy architecture,† so legacy is not equivalent to the first two words and should not be separated from them. Those words, however, are interchangeable and must be set off by a comma: â€Å"The risks presented by this complex, fragmented legacy architecture are rarely, if ever, considered.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:60 Synonyms for â€Å"Walk†20 Pairs of One-Word and Two-Word Forms7 Sound Techniques for Effective Writing

Yank in The Hairy Ape Essay Example | Topics and Well Written Essays - 500 words

Yank in The Hairy Ape - Essay Example He does not reveal much about his roots, but it is evident that his childhood was painful. In the pauses between his parents’ incessant fighting during which furniture got broken, he was made to attend church every Sunday morning, only to be forced to run away after his mother’s death, when he could not handle any more of his father’s beatings. His troublesome beginnings have taught him that he will be forced to fend for himself in this cruel world. However, since man is a social being and thrives on the interaction with other members of the society, he needs to belong. Yank equates this highly relevant notion of belonging with power and importance. When he believes he belongs to something, he gains strength and feels almost invincible, but when he is rejected by a group, he feels terribly weak. He also associates this sense of belonging with the usefulness and functionality of an individual. For example, the firemen belong to the ship due to the fact that they a re essentially responsible for the proper functioning of the ship. Despite the fact that he believes himself to be essential for this, the fact of the matter is that industrialization has reduced the human worker into a machine.

Art History Paper Essay Example | Topics and Well Written Essays - 1500 words

Art History Paper - Essay Example This is usually different across the world and during the eras of time. Many individuals often experience the confusion when they have a different choice of opinions being offered from many sources in terms of the meaning of art. These opinions conflict with each other leading to even more confusion. This paper aims at expounding the relationship between society and art, based on two magazines photos, the photo of Marilyn Monroe and sculpture from MOMA bringing out the three works of Art and interpretation of photographs, from which the particular basis of art stems in. The photographs are from a magazine, and entails of two models, which in this case are titled Superstars and Superbitch. A well dressed gentleman and a lady both with grey suits. They look professional and their pause, looks and dress codes tells a lot. However, there is a caption based from Stout Hilary’s quote that talks about the man being good at his job, and the tells the readers that they are also good at their work. He then asks why the successful women look very different from the men, and how we can break from such labels and forget about it. The relationship between society and art is simple but complex depending on the work of the artist. Artists tend to give a definition to trends of how they look at it, acting as propagandist and defining the movements. The artist also symbolizes the principles of culture or rather act as a mirror. Some artists try to bring out new trends and thoughts, which relies on what and how he or she is trying to do. For example, some of the great artists who left a legend are; Gast John who helped in showing that the perfect American and his greatest point of his age. Audobon, who was ahead of time, was an innovator and a chronicle, showed the next step to Romanticism in its view of nature (Kleiner, 2011, Pg 72). The artist who took pictures of the two photographs â€Å"superstars† and â€Å"superbitch† seems to be ahead of time

Apple Customer Based Analysis Essay Example for Free

Apple Customer Based Analysis Essay Apple’s brand name has a very highly valued name in society. As an American, it is common for people of all ages and demographics to be a customer of Apple. It is prestigious yet also almost considered the normal in today’s society to have an Apple iPhone, Apple iPad, Apple iPod, or Apple Macbook. Society values Apple as having a high quality product that consumers can rely on but this also comes at a price. Most customers of Apple are just below the baby boomer generation with users as young as toddlers. Some parents may allow their toddler’s to use applications on their Ipads for their toddlers to learn and play games. Other demographics include all different races and both males and females. Apple prides themselves with easy to user consumer friendly technological products that people of all ages can use. Normally electronic products are focused towards the males however the Apple products have a significant female customer base as well. Apple products are normally sold in high income countries due to the high cost of the products. Apple products are not necessity products by any means and therefore apple customers have discretionary income to buy luxury goods such as the products that Apple offers. However, a music and video system such as Itunes may be more affordable for some consumers that use computers, phones, and tablets from other companies yet they can still download media from the Apple Itunes company. Middle class families in the U.S. can own Apple products but it may be a luxury item that the household saves for. Apple, as a technology based company naturally attracts customers that are looking for high quality up to date products that fit in with society yet are customizable and satisfy all of their customers’ needs. Apple’s Itune’s has legal rights to protect their media through patents and other legal rights that protect their electronic products. There is a current lawsuit between Samsung and Apple in which Apple claims that â€Å"the Galaxy S4, Samsung’s flagship smartphone violates five of its patents† (Zeman 2013). Therefore, this shows that Apple takes their patent and products very seriously and will follow up with a lawsuit if any of their competitors take any of their legal rights. Apple collaborates with many different companies in order to optimize their services and products including Microsoft. An Apple employee noted that â€Å"the company will now be organized by function- marketing, legal, business development etc.—with more collaboration across divisions† regarding Microsoft (Shaer, 2013). Apple also works with companies regarding the development of applications for their Iphone and Ipad products. There are many competitors of Apple such as manufacturers of PCs, tablets, cell phones, computer monitors, TVs, and many other types of electronics. These companies may consider Apple their largest competition but the one disadvantage that Apple has over other products is their higher price for their premium products. Due to the amount of competition it is very important that Apple continues update their products and marketing in order to remain in the market. Apple products can be purchased directly through Apple through the telephone, internet, or in anyone of their own Apple retail stores that are commonly found in shopping malls. The most popular products are also found in department stores, electronic stores, and even certain Apple vending machines. Due to all of the supplier locations, Apple has made it easy and convenient for their customers to access their products, services, and assistance. Stakeholders of the company include the employees, stockholders, and customers. If there is any major change or re-organization of the company the employees will be impacted and this may potential affect the stock prices which will affect the stockholders whom are essentially the owners of the company. The Apple stock at the time this paper is being written is at $502.36 a share which is very high and this truly shows that value that shareholders have for this company. The customers are stakeholders in the company because all of the managerial decisions will trickle down to the product and price. As of January 2013, there were executive changes at Apple that created drama for people in the tech press field. â€Å"The man responsible for much of Apple’s hardware design since 1996, Jonathan Ive is now in charge of design of both software and hardware† stated Dan Moren, 2013. The late Steve Jobs was Apple’s chief executive officer that had a major influence on the startup of the company and the success of the company. This became the molding for the company’s culture today which has been influencing our pop culture for more than a decade. The company continues their innovation and delivers their premium products and assistance to their customers regardless of the organizational changes that have been taking place within the company. References: Zeman, E. (2013). Apple adds samsungs galaxy S4 to lawsuit. Informationweek Online, Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1353775900?accountid=6579 Shaer, M. (2013, Jul 11). With one microsoft, CEO ballmer sees sweeping reorganization of microsoft ranks. The Christian Science Monitor. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1399442335?accountid=6579 Moren, D. (2013, 01). Changes at the top. Macworld, 30, 5. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1270547861?accountid=6579

Defining Blackness in How it Feels to Be Colored Me by Zora Neale Hurston :: How it Feels to Be Colored Me

Defining "Blackness" in Terms of "Whiteness" in How it Feels to Be Colored Me  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wald argues that any social critique must work to divest the rhetoric of the dominant discourse of its co-optive power. American rhetoric readily co-opts stories of Black selves through an incorporating language of difference that obscures the actual nature of that difference. Writers of slave narratives and, later, Black autobiographers, countered charges of racial inferiority with testimonies to their industry, ingenuity, and Christian virtues, adopting precisely those terms of the Protestant work ethic through which the culture justified its domination and thereby mitigated their differences(Andrews, 95 ). Defining "blackness" in terms of "whiteness" (reference to the concept of binary opposition in which one term negates the other) submits to the authorization of the dominant discourse and enters into the cultural subjectivity implicit in language. The altemative is equally problematic, however, since the American democratic idealism ensured that any assertion of difference that could not be incorporated into the pervasive national rhetoric was systematically excluded (Wald, 80). Perhaps because of her anthropological training and her doubly marginal status as an African-American woman, Hurston invented a strategy that enabled her to speak from the margins. She employed an African-American language, a symbolic system that reconstituted representation itself and disrupted the dualism of the dorninant discourse. "The Negroes...very words are action words... the suggestiveness of African-American art transforms the spectator into an actor who participat[es] in the performance himself carrying out the suggestions of the performer" (Hurston, 49). Blackness becomes experiential rather than essential, a "quality that permeates and suffuses rather than defines"(Wald, 87). The vitality of the language blurs oppositional boundaries and whatever the meaning of 'blackness' is, the performer and spectator are mutually involved in a relationship that undermines the representation of blackness as sin against a moral white background (Wald, 87). Hurston draws us into the dynamics of"coloration" by redesignating "color" as performance. She inverts her experience of feeling different in a white environment by setting "a white person ...down in our mist," and, again, her "color comes"(Anthology, 1985). Hurston represents the difference in the context of a jazz performance, in which the orchestra "plunges into a number ...constricts the thorax and splits the heart... grows rambunctious, rears on its hind legs and attacks the tonal veil with primitive fury, rendering it, clawing it until it breaks through to a jungle beyond"(Anthology, 1985).

Laptops in the Classroom Essay

The article â€Å"Laptops in the Classroom? No Problem† by Elena Choy is started with a great quote that makes the readers think about their instructor . â€Å"A teacher is someone who never says anything once (106). † Choy puts up an argument about whether or not laptop computers should be banned in the classroom. She also made it known that some professors may need to reevaluate their teaching techniques. Most professors feel that laptops in class today have become a huge distraction in the learning environment. Some students choose to use their laptop for other reasons other than taking notes. Students who choose to play games during class are obviously bored with the material or the teacher. This is becoming a problem in many classrooms today. Choy’s views on students with laptops do not have an effect on her teaching, and other professors should not let it distract them from doing their job. First, Choy really tries to see both sides of the story in this situation. She came up with some points on what most professors think about the subject. There were top four reasons for banning laptops in classrooms due to Choy’s research and experience. Choy’s reasons were â€Å"(1) the upraised lids of laptops distract the instructor, and they often prevent the instructor from making eye contact with the students;(2) laptops distract other students, who cannot help but see what is on the screens—-for example Facebook and twitter;(3) students who use laptops to take notes, take overly extensive notes, which means that they are doing stenography and are not really focused and thinking about what is going on in the classroom; (4) most students are so busy taking notes on their laptop do not participate in whatever discussion there may be in the course (106). † Choy has made it clear that in her class, there are only a select few who use laptops. She feels that if the students choose to take notes on their laptops and play games, then that is their choice. Choy’s does her job, she feels it is up to the student to pay attention and learn. Different students have different ways of learning. Based on Choy’s knowledge, she thinks that students take notes the best way they can. Some prefer to take shorthanded notes, while others prefer long detailed notes. Choy provided reasons and supporting information to get both parties’ points across. Last, â€Å"Laptop’s in the Classroom? No problem† is an essay that many professors around the globe can relate to. She makes the reader think about the situation from both sides. There were things that she said that most readers could really relate to. In some of my classes, most instructors say that they prefer students with laptops to sit in the back of the class or not have them at all. However, some students feel that teachers should not make students sit in the back just because of their note taking methods. Choy made a point about the teacher needs to stop worrying so much about the student’s laptop and focus on their lecture. Although, some teachers think that banning laptops will help the classroom’s atmosphere, it might do the opposite. Laptops are being perceived as distractions in the classrooms, when they have actually become helpful to some students. Choy has provided information to show both sides of the arguments. She did an excellent job on not taking one side. Choy thought that many professors should ask a hard question: If students in my courses are using laptops for purposes unrelated to the course, what am I doing wrong? Choy said that teachers should just do the jobs that they are being paid to do which is teach. Students are there to learn and it is up to them to do it. So if the laptops are banned, students will most likely have another form of entertainment in class, such as a cell phone or an Ipod. This argument over banning laptops can easily be solved by students and teachers playing their parts. Work Cited Choy, Elena. Laptops in the Classroom? No Problem. The Little, Brown Reader 2008. 106.

Phineas Gage Essay

Perhaps one of the most well known cases in cognitive psychology is that of Phineas Gage. A man who suffered from an injury to his prefrontal lobes thirty years before the field of Psychology even began (Moulin, 2006). However, psychologists’ continue to study his brain and the effects of his injury and its role in cognitive functions years later. Phineas Gage was a foreman at a railroad who suffered damage to his prefrontal lobes as a result of an accidental explosion in the year 1848. This explosion caused an iron bar about a meter long to be launched completely through Gage’s head and supposedly land about nine meters away. As a result of this accident Gage suffered severe brain damage to his prefrontal lobes, with the left side being almost completely destroyed (Moulin, 2006). There is not documentation of what Gage’s personality was like before the accident and few reports of the changes after the incident, many believed to be exaggerated. Two of the reports that do exist regarding Gage are written by John Martyn Harlow. Harlow was the physician who treated Gage and followed his case (â€Å"III. The Damage to Gage’s Skull and Brain†, 2002). Following his recovery of the accident there were no reports of apparent loss of interllectial function, yet his personality changed drastically. In fact Gage behaved so different that he while he went back to work for the railroad he never was given his job back as foreman (â€Å"II. The Sequelae of the accident, 1848-1868,† 2002). In fact, when asked his friends and acquaintances said he was â€Å"no longer Gage† (Moulin, 2006). Gage lived about eleven years after his accident before dying in 1860 which left people in the medical field curious about him and his condition (Moulin, 2006). In fact the changes in his behavior that were described was the first time that it was revealed that complex functions might be located in the brain. During the time and the immediate time after Gage lived there is not much medical documentation. Therefore it was years later when the exact parts of Gage’s brain that were damaged due to the iron bar were determined (â€Å"II. The sequelae of the accident, 1848-1868,† 2002). When Harlow learned of the passing of Gage, he sought out and received permission from his family to have the body exhumated in December of 1867 (â€Å"II. The sequelae of the accident, 1848-1868,† 2002). He did so in order to study the brain and learn from the injury of the skull and the result that the damages had on Gage’s personality. From the study he was able to determine that Gage suffered damage to three locations; the area under the zygomatic arch, the base of the skull where the iron rod had entered behind the eye, and at the top of the head where the iron rod emerged (â€Å"III. The damage to Gage’s Skull and Brain†, 2002). After studies of Gage’s skull where complete, psychologists’ have been able to take the measurements from the skull and use modern technology to determine the approximate location of the legion. Damage was caused to both the left and right prefrontal cortices in a pattern that caused a defect in rational decision making and the processing of emotion (Damasio, 1994). Studies that have been done since the case of Gage have determined that higher cognitive functions take place in the prefrontal lobes. Some of these functions include working memory, mental imagery, and willed actions that are associated with consciousness (Frith & Dolan, 1998). Psychologists’ have been able to learn from this famous case of Phineas Gage. A man who took no part in experiments and whose injuries were sustained thirty years before the start of Psychology. From this case it has been determined that cognitive functions that can become impaired by prefrontal brain damage are abilities like planning, reasoning, and problem solving. It has also been shown that frontal lobe damage can affect a person’s memory in a subtle manner. While there can be no apparent loss of intellectual function as a result of prefrontal brain lesions it is can still be tragic to the lives of those involved (Gerhand, 1999).

How is the SAT different from a high school test

How is the SAT different from a high school test SAT / ACT Prep Online Guides and Tips Obviously, the main differences between the SAT and the classroom test is that the SAT is much longer and much more important. In order to understand the more subtle differences between high school assessment and the SAT, we’re going to look at the inherent differences between theclassroom and the SAT test room. The Classroom The test maker: The person who makes your test is the person responsible for teaching and assigning all the material covered in the class. If the teacher is concerned about students listening, he or she might include questions specifically from lectures. Likewise, if the reading is especially challenging, a test might include a question from some of the harder parts that will stump many students. The bottom line, however, is that the teacher is in complete control of the coursework, the classroom, making the test and scoring it. The test length: Most class periods are an hour long, and many students’ attention spans are much shorter. Thus, the high school test tends to be an hour long or less, and this makes it much easier than the SAT. The test content: This is where the high school test differs most greatly from any standardized test. The high school teacher is in total control of both the curriculum and the test, as well as answering students’ questions about gaps between the two after grading. This centralized control allows for any mistakes to be corrected after the test is given, as well as for the material to coincide perfectly with what’s been taught. The SAT The test maker: The authors of the SAT have the huge job of trying to summarize all necessary college skills and content in a 4-hour test. More limiting, though, is the need for the test to remain as fair and consistent as possible. So while a teacher can just omit questions that weren’t covered in class, the SAT must ask about the exact same skills in every test until it announces a redesign that will give all students a fair chance at mastering the new test. The test length: The SAT is trying to test every aspect of academic college readiness, so it’s a long test. Duh. Even with breaks, sitting at a desk for that long is difficult and stressful for most students. Fortunately, practice can help with this discomfort as well as running out of time on specific sections, but the length remains an obstacle for many on the SAT. The test content: The SAT claims to test a stable set of skills and content that indicate students’ readiness for college academics. This means that the same types of questions show up year after year, testing the same material, regardless of the progress made by individual classes, schools, districts, counties, or even states. If your state’s overall grades and statewide testing scores drop one year, the SAT will be the same. This creates gaps in knowledge for many students, especially at schools in low-income districts, where limited resources make effective learning for every student especially difficult. The Biggest Difference: Format and Preparation The content challenge has also led the SAT to a quite odd question format, in an attempt to eliminate any possible technicalities that might make the test unfair. At PrepScholar, our hundreds of hours of examining the test has made clear very specific standards that the SAT always follows to be completely precise and correct every time, from using the word â€Å"mostly† and â€Å"primarily† a lot to including complex instructions at the start of every section. Thus, while your teacher can explain his or her test questions’ format (and they are unlikely to change over the tests you take in the course), in the SAT you’ve got one chance, and they have to cram all that extra info into the test itself. And if you’ve got questions about it on test day, tough luck. If you found this article useful, please consider joining our email list at right. Your information will never be shared or sold. Have friends who also need help with test prep? Share this article! Tweet Laura Registrato About the Author Laura has over a decade of teaching experience at leading universities and scored a perfect score on the SAT. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Analysis Of The Wanderer Religion Essay

Analysis Of The Wanderer Religion Essay The Wanderer's brave practices were centered on God and Destiny. He was thought that people's lifestyles were managed by them and may "place males into jobs where it appears difficult in order for them to arise with recognition" are evaluated by their option that they execute their goal that was selected . The bravery to avoid the fate of one caused the thought of Popularity, which "is not anything lesser than Destiny": will's effectiveness and also human beings' bravery, and also the storage that could protect their actions. He'd to possess bravery since it frequently intended experiencing excellent bodily struggles, comprehending that he'd probably die if he opposed his destiny. However the Wanderer prefer to die within an early, death that is brave, attempting to accomplish Popularity in the place of resting back and doing nothing, since " he is never died for by Popularity ". The unhappy wanderer prays frequently for empathy And from mercy from Lord God; however for quite a long time. Future decrees that having a large heart he should drop. Their oars into frozen seas, operating his pasaje within the ocean. He must-follow exile.Fate's pathways is inexorable! . The Wandereris faith incorporated an afterlife's perception in Heck or Paradise; he'd devoted during his existence wherever one went relied about the sins. Since where one went in his afterlife come from his steps, Christians didn't have confidence in Fate's concept. Alternatively they respected within God's justice. Catastrophe and beat were more straightforward to comprehend within this faith. Although one endured on the planet, but brought a great lifestyle dedicated to Lord; this is exactly why the wanderer thought that he'd be compensated for his suffering within the Paradise. Funeral may be the compliment of dwelling males After his demise, he should abandon He'll did great actions on the planet against The malice of his enemies, and respectable works From the demon, the kids of males Might reward after him, and his beauty reside For good using the angels within the elegance. (lines 90-93) Where's the mount gone? Where the person? Where gold's provider? Where's he eating location? I mourn the soldier in his corselet, the sparkling mug. The prince's beauty. On the subject of the setting, emotions of the wanderer after demise of his lord differentiate two types of configurations: a real setting, which means isolation of location without his Master, a lonely spot completed by dim dunes, seabirds, etc. Along with a religious environment, making mention of the wandereris center, who recalls his friend's isolation: God and his Master. For that wanderer, all the actual world's pleasures are eliminated. He's no mead area to contact no other kinsmen to safeguard him, no master to function, and their own. Their world continues to be changed into a mystical and unfamiliar organization. He understands the only genuine friend to 1 who's exiled is sorrow that is vicious and he chooses he isn't any longer likely to turn to supply sadnessis and yesteryear fire, but instead turn to the near future and extinguish sorrow. Where they're accepted and in a position to improve their existence like a fellow-man of the hall their wish would be to ultimately arrived at a brand new empire. The wanderer completely realizes that his destiny is set. He'll travel often looking for a brand new people utilizing wish as his way of answer. He that has had long to forgot the lawyer of the precious master knows certainly how, when sadness and rest together join poor people occupant-alone, it'll appear to him in his brain he is adopting and acquiring his liege lord and installing his fingers and his directly his leg, because it some occasions was within the past when he got part within the present-providing. This passing present us the wandereris sadness makes him realizad he has become their own target by permitting sadness to "hole" him alone while he rests. When he wants him he must-stop lamenting about his aged master and discover a brand new the one that may never leave him and continually be there. He'll quickly arrived at the conclusion the only master he'll actually discover that'll welcome him is God. The wanderer focusing on the institution of the religious escape path from all of the injured and discomfort that has affected him and is actually throwing away his need of the real planet. It required being exiled to achieve of comprehending that correct satisfaction originates from within the knowledge. "...this middle earth every day drops and fails ". He understands he should make an effort to acquire the approval of the being that is greater than that of the planet that is known; or individual lifestyle proceeds to beat him. And he currently should make an effort to turn into an area of the the Heavens: "No guy might certainly become smart before he's had his share of knowledge nowadays's kingdom" The Wanderer would be cared for by the signal of the comitatus; he permitted to eat in Mead Places, and the lord might compensate his topic with items if a he was faithful to his master. "The Wanderer" is mimetic once the speakers think about benefits and the dinner places throughout the Anglo Saxon times. Individual encounter or whether declaration, these are occasions which in fact happened in Anglo-Saxon period that is. They're not merely stanzas of hype written by an inventive writer; this poetry is insights of the life span of the Anglo Saxon tradition, encounters of the folks, the circumstances which are created, specifically, the exiles and divorce from lords, are certainly trae of the Wanderer. As pagan, they thought in several gods, however they also thought firmly in pagan brave practices that dominated literature and their culture. The wanderer appears to think for doing this that by performing great works and dealing with paradise, one may acquire popularity. He also still thinks within the pagan viewpoint of Fortune: "However fate is mightier, God is stronger than any guy may know.".Even although he believes the one and just true God produces oneis future; this is exactly why they can not escape in the customs of the Anglo Saxon period. Like a summary "The Wanderer", an poetry provide us, as visitors in contemporary times globe about how exactly existence was for that Anglo-Saxons a peek within the early generations. This encounter or declaration of the time display the way the Anglo Saxon culture was structured and also the need for god to his comitatus; customs and also the perception of God and Destiny; the Wanderer requires about values of his faith, and display the primary battle of the tradition throughout that period: the move from Paganism to Christianity.

Sale Of Goods Coursework Example | Topics and Well Written Essays - 4500 words

Sale Of Goods - Coursework Example He also found that the books in another container were about gardening instead of politics. The books in the third container conformed to the terms of the contract of sale. There are some statutes that favor David in respect of the books that were about gardening. S 13(1) of Sale of Goods Act 1979 states that, â€Å"Where there is a contract for the sale of goods by description, there is an implied condition that the goods will correspond with the description.†1 According to the given facts, David made a contract for goods that fit a particular description i.e. the books entitled How to win votes. There was an implied condition that the books must have been the same. Books about gardening were unrelated to the terms of the contract. ... He also has a right to reject the books because there has been a breach of condition. The contract between David and Obama is a non-severable contract. This means that S 11(4) is applicable which states that, â€Å"Where a contract of sale is not severable and the buyer has accepted the goods or part of them, the breach of a condition to be fulfilled by the seller can only be treated as a breach of warranty, and not as a ground for rejecting the goods and treating the contract as repudiated, unless there is an express or implied term of the contract to that effect.†3 One of the containers had the books that were in perfect condition and were in conformity with the contract. David cannot reject those books. However, when he rejects a part of books, he would have to treat the breach of condition as a breach of warranty and would not be able to treat the contract as repudiated. He would be entitled to claim damages from Obama for the loss that he has sustained due to the delivery of wrong books. Obama’s view that David can easily on-sell the books based on gardening is of no consequence because the delivery of those books was not a part of the contract. Their contract was made through emails. This means that a written record of their conversations can be obtained easily. David discovered that the entire contents of one container were badly damaged. Obama is denying any responsibility for that and the Jardine Carriers, with whom Obama had contracted for the carriage of the books, say that it has â€Å"nothing to do with them† because there was no contract between JC and David. The contract between Obama and David was made on CIF terms. CIF (Cost, Insurance and Freight) means that the seller delivers when the goods

Small Business & Entrepreneurship Coursework Example | Topics and Well Written Essays - 4000 words

Small Business & Entrepreneurship - Coursework Example Medical Services Tourism is not without many business risks, including high levels of competition from intermediary companies designed to help consumers plan itineraries for medical services. There are also risks to the client that must be considered, including ensuring that they fully understand their own health risks so as to secure liability factors for the business itself. In terms of strategic objectives, a comprehensive risk management system must be developed. However, outside of these risks, profit potential is quite considerable due to the large customer demand that exists in many different foreign countries. Singapore was chosen as the country to launch the new Medical Services Tourism company because of its award-winning infrastructure, the ability to raise new capital through a variety of means and even for the education system that can provide quality employment for the business by skilled professionals. Singapore is ideal for Medical Services Tourism and this business plan provides a comprehensive plan for the launch of the company. Medical Services Tourism is a start up company with an onsite facility for receipt of travellers and to satisfy their inquiries on medical tourism. The company will gain profit from several different business activities related to the tourism industry in Singapore. Medical Services Tourism will act as an agent that facilitates tourism of international citizens looking for quality and affordable health care that they might not be able to achieve in their home country. The agency will have tie-ups with hospitals in not only Singapore, but other foreign countries. The agency will coordinate patient transfers that it receives from overseas hospitals and acts as a referring agent to cost-effective local hospitals in Singapore based on their own unique needs. The agency will make profit by charging commission on these

Art History Project Research Paper Example | Topics and Well Written Essays - 2500 words

Art History Project - Research Paper Example Additionally, the participation in domestic and community affairs helped women to influence the political system at the time. There was a limitation on women to express their political views against their husbands. Moreover, women could not publicly condemn the established political order in the era. The women that went against the established norms in the society risked their lives through death. In this period, there was limitation to women that wanted to venture in art. Most of the women lacked access to sophisticated training required to be an accomplished artist (NMWA 1). The period only saw few successful women artists. Such women were children, nieces, or spouses of the successful male artist in the period (NMWA 1). The family connections helped them to acquire skills and network to establish their careers. On the other hand, the country of origin of women conferred them with some advantage. Those that came from Northern Europe had some advantage as compared to their counterpa rts in the south. The Roman Catholic played a significant role in support of the artist in the period (NMWA 1). The church focused on devotional images that could only be possible through artistic skills and techniques. This significantly disadvantaged women as they were prohibited from getting such skills and techniques. In contrast, the Protestant north focus on art was based on activities and experiences of their daily lives (NMWA 1). As a result, women artists benefited as they produced still life and genre paintings that appealed to the patrons (NMWA 1). Despite these challenges, there were various successful and professional women artists in the period. Women for a long time have been defined by history. One of the periods that depicted the position of women in society was Baroque. The period lasted began in the last decade of 16th century and lasted up to 1750 (Schneider 1). The period was characterized by religious and political turmoil (Schneider 1). The religious and

Internal System Unit Components Computer Science Essay

Internal System Unit Components Computer Science Essay The processor or the CPU Central Processing Unit is the brain of the computer. The processor carries out the instructions in a program and controls all the work in the computer. Each of the separate components of CPU on its own is relatively simple. The key components of a CPU are the arithmetic logic unit (ALU), control unit and registers. Control unit control the flow of the information through the processor. This component receives, decodes, stores the result and manages the implementation of the data that flows through the CPU. It decides what actions it has to take and ensure that the data is sent to the appropriate components in the computer. Arithmetic Logic Unit is the part of CPU where all calculations are made. ALU performs the mathematical functions of addition, subtraction, multiplications, division and the logic operations. These include timing, number system and instructions. Registers is basically controlled by control unit and a necessary part of the CPU. Registers are temporary memory where it used to keep the data and other information while the program is running. Another type of registry is to accumulate, which is responsible for storing the next value that will be processed by the CPU. Processors also communicate in different ways. Like AMD and Intel; AMD is using the chipset hyper transport and Intel is using the front side bus to communicate. Motherboard Motherboard allows all the computer parts to communicate to each other and it also the primary hardware component inside a computer system. The main components of motherboard are: CPU Chip: The CPU is Central Processing Unit which controls all the calculations and decisions inside the PC. The CPU have all the control over the work is running on PC. RAM: Random Access Memory provides the working area for the CPU. Its keep all the temporary memory of the running programs and stores the data or informations as temporary. Floppy Controller: Is the hardware responsible for interfacing the floppy drives on your computer. It manages the flow of information from floppy to system processor. IDE Controller: Integrated Drive Electronics is connection for you hard drive or CD/DVD drive. It has the responsible for controlling the hard drive. PCI Slot: PCI slot can be used for components such as Ethernet cards, sound cards and modems. The PCI bus is used to connect I/O devices to the main logic of the computer. CMOS Battery: This is motherboard battery. This battery is used to allow the CMOS to keep its settings. AGP Slot: Stand for Advance Graphic Port and this is to connect the graphics card in to the motherboard. Power Supply Plug In: This is the component that supplies power to the other components of the computer. It communicates with other parts of the computer and supplies the power to it. BIOS Basic Input Output System is a chip located on all the computer motherboard which contains instructions and setups for how the system should boot and to make sure that all the other chips, hard drives, memory and CPU functioning together. The BIOS chips are a ROM (Read Only Memory) that means that you can access the information and read it by the user, but not modified it. Some main functions of BIOS are: Its ensures that the hardware on computer is properly functioning before starting the process of loading operating systems. Allow you to configuration against the configuration data. Hardware settings and other system settings you can use the diagnostic tool and fix the problem. BIOS also give the computer basic information about how to interact with some critical components. Power supply Power supply is the component that supplies power to make the computer and components work. It provides all of the different voltages your computer needs to operate properly. The power supply needs to produce enough wattage to allow the motherboard processor and other component to work properly. There are two different types of power, internal (Alternating current) and external (Direct current). The power supply also referred as switching power supplies. The power supplies pull the required amount of electricity and convert the AC input current to DC voltages. The typical voltages supplied are: 3.3 volts 5 volts 12 volts Fan and heat sink or cooling Its a physical device to keep the processor cool from the heat. Keeping processor is a major part of PC performance. Without them the components on your computer can get damage or even crash the system. The fan extracts the hot air from the case and keeps the components cooled down all the time. Heat sink is another device which sits over the CPU and keeps the CPU cooled down. The CPU is the one of the most important chip and to make the system more efficient the CPU most work properly. Some components generate a lot of heat and these can affect other chips close to them. Like 3D video cards and graphics cars generates a lots of heat. Hard drive configuration and controllers (e.g. SATA, IDE, EIDE, Master, Slave) Hard disk is a computer component where you can save large amount of data and other information that you need on it. You may also be used as a backup device. It is also called as Non-Volatile memory. There are three main hard drive controllers which is SATA, IDE and EIDE SATA: Serial Advanced Technology Attachment is a mass storage device where you can save your data and information on it. Its the next generation drive interface from the traditional Parallel ATA. The main function of SATA is to send data in serial mode. IDE: Integrated Drive Electronics have two different types of IDE controller, a primary IDE controller and a secondary IDE controller. It is a standard electronics interface between a computer motherboard and the computer disk. IDE is used to connect different drives to the computer but the main function is to send and receive data to and from the drive. The secondary IDE controller can be used on CD, DVD drivers and floppy drives. EIDE: Enhanced Integrated Drive Electronics is a standard electronics interface between your computer and storage device. EIDI is an improved version of IDE which provides much faster data rates than the original one and make it easy when you are working with computer hardware. The EIDE is also knows as ATA-2. There are two IDE controller, primary and secondary controller. You can assign master and slave to the primary and secondary drives to them. This allows one drives controller to tell the other drive when it can transfer the data or from the computer. The slave drive makes a request to the master drive if the information or the data can be sent. Its up to master to decide what action it has to take. If the master drive is not communicating with the computer it allows to send the information otherwise it tells the slave drive to wait. Communication ports e.g. USB, parallel, serial A communication port allows you to transmitting the data between a computer and peripheral device. A communication port is also called serial port and uses a transmitter to send data, one bit at time. Most computer has communication port because no extra or other hardware is needed other than a cable to connect. Internal memory (RAM, ROM, cache) Specialized card e.g. network, graphics cards Peripherals: Output devices eg monitor, printer, plotter; (11) input devices eg camera, scanner; (12) cabling eg coaxial, optical, twisted pair; Backing Storage: Portable and fixed drives types eg disks, pen drives, optical media, flash memory cards;

Hypochondriasis as A Mental Disorder Essay -- Psychology Disease Illne

Hypochondriasis as A Mental Disorder Headache = Tumor. Cough = Tuberculosis. Mole = Skin Cancer. Such is the thought process of a hypochodriac. As defined in the Diagnostic and Statistical Manual-IV (DSM-IV), hypochondriasis is an unrealistic interpretation of one's bodily sensations as abnormal, leading to the fear and belief that one has a serious disease (1). This preoccupation with having a serious medical condition is one of the somatoform disorders and may be considered more as a symptom than a disease. In fact, hypochondriacal symptoms often appear as a part of other mental disorders, including forms of depression or schizophrenia (2). For this reason, a close investigation of hypochondriacal behavior is necessary to properly diagnose and treat patients. There are six major components usually associated with these patients: -Misinterpretation of physical symptoms to constitute a serious disease -Persistence of this misinterpretation, regardless of medical reassurance -Preoccupation of lesser intensity than a delusional disorder -Significant distress and social/occupational impairment because of this preoccupation -Disturbance duration of at least 6 months -The ruling out of other anxiety, somatoform, and/or major depressive disorders (3) It is important to note that, while the patient may not be suffering from any major disease, his/her perception of the symptoms is real. Additionally, while hypochondriacs may admit to being overly concerned, they will most likely remain dissatisfied until diagnosed with an illness. For this reason, many hypochondriacs will "shop" for doctors who will provide them with such an answer. The negative implications of this include a strain on the doctor-patient relationsh... ...olmi/chypo.htm 2)Intelihealth: Hypochondriasis , Comprehensive site on hypochondriasis, with material provided by Harvard Medical School http://www.intelihealth.com/IH/ihtIH?t=10773&p=~br,IHW|~st,8271|~r,WSIHW000|~b,*| 3)Recognizing Hypochondriasis in Primary Care, Report by professors from the Research College of Nursing regarding hypochondria, etiologic theories, forms of the disorder, etc. http://www.springnet.com/springnet_jump.htm 4)Hypochondriasis: A Fresh Outlook on Treatment, Article in the Psychiatric Times concerning treatment options for hypochondriacs http://www.mhsource.com/pt/p980768.jhtml?_requestid=335123 5)Psychiatry Matters: Hypochondriasis, basic site with definitions, symptom descriptions, treatments, etc. http://www.psychiatrymatters.md/International/Authfiles/Error.asp?404;http://www.psychiatrymatters.md/cdt24Aug2001/index.asp Hypochondriasis as A Mental Disorder Essay -- Psychology Disease Illne Hypochondriasis as A Mental Disorder Headache = Tumor. Cough = Tuberculosis. Mole = Skin Cancer. Such is the thought process of a hypochodriac. As defined in the Diagnostic and Statistical Manual-IV (DSM-IV), hypochondriasis is an unrealistic interpretation of one's bodily sensations as abnormal, leading to the fear and belief that one has a serious disease (1). This preoccupation with having a serious medical condition is one of the somatoform disorders and may be considered more as a symptom than a disease. In fact, hypochondriacal symptoms often appear as a part of other mental disorders, including forms of depression or schizophrenia (2). For this reason, a close investigation of hypochondriacal behavior is necessary to properly diagnose and treat patients. There are six major components usually associated with these patients: -Misinterpretation of physical symptoms to constitute a serious disease -Persistence of this misinterpretation, regardless of medical reassurance -Preoccupation of lesser intensity than a delusional disorder -Significant distress and social/occupational impairment because of this preoccupation -Disturbance duration of at least 6 months -The ruling out of other anxiety, somatoform, and/or major depressive disorders (3) It is important to note that, while the patient may not be suffering from any major disease, his/her perception of the symptoms is real. Additionally, while hypochondriacs may admit to being overly concerned, they will most likely remain dissatisfied until diagnosed with an illness. For this reason, many hypochondriacs will "shop" for doctors who will provide them with such an answer. The negative implications of this include a strain on the doctor-patient relationsh... ...olmi/chypo.htm 2)Intelihealth: Hypochondriasis , Comprehensive site on hypochondriasis, with material provided by Harvard Medical School http://www.intelihealth.com/IH/ihtIH?t=10773&p=~br,IHW|~st,8271|~r,WSIHW000|~b,*| 3)Recognizing Hypochondriasis in Primary Care, Report by professors from the Research College of Nursing regarding hypochondria, etiologic theories, forms of the disorder, etc. http://www.springnet.com/springnet_jump.htm 4)Hypochondriasis: A Fresh Outlook on Treatment, Article in the Psychiatric Times concerning treatment options for hypochondriacs http://www.mhsource.com/pt/p980768.jhtml?_requestid=335123 5)Psychiatry Matters: Hypochondriasis, basic site with definitions, symptom descriptions, treatments, etc. http://www.psychiatrymatters.md/International/Authfiles/Error.asp?404;http://www.psychiatrymatters.md/cdt24Aug2001/index.asp

Business Report

It is specialized in the selling of clothing, home products and luxury food products. Indeed, the company concentrate itself on quality products for well off customers. It Is employing more that 85 81 3 person all over the world In 2014 and got a turnover retailer market. II. Findings A. Structure Over its development M&S has changed of structure. It became over the years, a flatter structure organization. Employees got more responsibilities that enable them to take quick decision. They must be prepared to explain and Justify the decision they take.In order to development that structure, M&S has given more importance to the development of employees ‘ careers by set up training and reviewing of skills in concussion session between employees. Moreover, employees are able to create a career planning profile that enables them to focus on their next target role. It shows how M is supporting the development of skills within the company. The aim of this strategy is to make evolve with out interruption the skills of employees and by this improve performance of the company.It brings benefits to both parts for they own development. By training and developing its staff well, Marks & Spencer is in a position to develop a competitive advantage over its competitors. M success is due to its guiding principles: Inspiration – generating new ideas that excite customers, enthuse people and enhance business. Innovation – focusing on continuous improvement, pushing boundaries and encouraging experimentation. Integrity – doing the right thing, not the easy thing; building trust and reinforcing our reputation.In Touch – understanding what's important to customers, the communities in which it works. M&S is also engaged a Policy of Equal Opportunities Policy in order to diversify employees. They promote an environment free from discrimination, harassment to ensure everyone equality of opportunity to achieve their potential. All employment decision is ob jective based on work criteria and individual merit. M&S try to maximize personal and commercial opportunities. M&S think that employees need to be well rewarded for the work.That's why they developed a reward package that's proven to attract, motivate and retain the best people. This package include: Pay – Checking salaries against other companies to make sure of the competitiveness of M&S. Moreover, extra performance is rewarded by increasing pay to recognize individual achievements. Employee discount: Every employee gets a 20 % discount on all in tore and online purchase. Holiday- Employees get a minimum of 28 days ‘statutory holiday per year. Bonus: M give out bonus when the company has good profit. Business Report As a world-leading cosmetic company of Australia and established in 1985, Jurlique has expanded its customers at a staggering rate recently. I have used its products for many years and am one of its loyal customers. Although Jurlique has conducted its businesses beyond Australia and gradually penetrated into many other countries, it neglects an imperative country that can contribute to boost its sales and profits significantly, namely China. Because Jurlique has not entered into Chinese market, every time I come back to China, my relatives and friends always will ask me to bring them its products. Therefore, I am thinking whether Jurlique can expand its businesses into Chinese market so that its loyal customers can purchase its products conveniently and easily. It is widely know that the most unique quality of Jurlique is its natural elements in products. Almost all the other cosmetic products contain various chemical compositions that may potentially have subtle negative influence on customers. However, Jurlique plants raw materials that its products need on its own and provides pure and natural materials for its products, so that these products are environmental friendly. Due to such unique character, Jurlique gradually attracts more and more loyal customers. Thus, for Jurlique, operating its businesses in China becomes increasingly necessary. With Chinese cheap labour, Jurlique can establish factory in China to manufacture its products. And with the assistance of excellent marketing strategies, there is no doubt that Jurlique can achieve huge success in Chinese market. Executive Summary Jurlique can select China to be its target country. As an emerging country, China has the highest GDP growth around the world. This situation means that there are numerous opportunities for various companies to conduct their businesses in this emerging market. Hence, Jurlique can profit from these numerous opportunities by operating its businesses there. Furthermore, owning the largest population around the world, there is no denying that China has significant potential for digesting the products of Jurlique. To be more specific, Chinese people are more affluent than before. It is universally acknowledged that during the economic crisis period, Chinese people contribute the most to continue flourishing luxury industry. And Chinese women lay more emphasis on their faces than before, thereby providing enormous opportunity for cosmetic industry. Consequently, China is an extremely appropriate choice for Jurlique to expand its business. Because Jurlique is a famous brand around the world and and belongs to high-end products. Therefore, it mainly targets its customers in China at affluent people. Although affluent people only account for small part of the whole Chinese people, due to the large population base, there are still a large number of Chinese people to spend money on its products. Jurlique can distribute its products in China mainly through two ways. The first one is online sales. The prevalent online shopping phenomenon in China can help Jurlique reach the most potential customer. The other one is set up counters in shopping malls, which is the most frequent places people go to buy cosmetics. Campaign Strategy It has been mentioned that the main potential customers of Jurlique are affluent women. And those women generally live in such big cities as Beijing, Shanghai, Shenzhen and so on. Therefore, Jurlique can start its business from the Chinese fashion city, namely Shanghai. It is widely known that Shanghai women usually spend more time and money than others on makeup. And then this company can gradually penetrate its business into other cities and take full advantages of Chinese market to expand its businesses, thereby achieving high profits. Undeniably, the giant influence of advertisement can not be ignored and therefore the first step of starting Jurlique's business should be effective advertising. Firstly, appropriate slogan should be made. Because the unique quality of Jurlique is its natural and pure raw material and the main function of its products is make women be beautiful and charming, the brand slogan can be â€Å"for your natural beauty†. As to advertisement, Chinese people should be its models in order to show people directly that products of Jurlique can beautify not only western people but also eastern people. In order to boost its sales effectively and smoothly, Jurlique should conduct some promotions in accordance with local culture. And the most effective promotional method should be advertising (Gabriel, Kottasz, Bennett, 2006). There are a host of ways can be used for advertising. The most effective one is TV advertising. To be more precise, there are numerous fashion programs on TV now and they attract a vast number of fashion people to be their audience. More importantly, some TV stations even specially set up a fashion channel to broadcast fashion related programs. As a consequence, by advertising on these channels, Jurlique can effectively and efficiently cover its target customers as many as possible. Additionally, Jurlique also can advertise on fashion magazines. These magazines have the same target customers as Jurlique and therefore can effectively and efficiently deliver its information to customers. Another advertising way is billboards. They generally should be established in subway station (Low, Mohr, 2000), because in China, the majority of white-collars who can be potential customers of Jurlique are prone to take subway when getting off work. During the time of waiting for trains, people usually have nothing to do. If there are some gorgeous billboards in front of them, they are inclined to staring at these billboards to appreciate their fabulous content. And them, these people may be motivated in large distance to buy the advertised products. In order to make Jurlique operate smoothly in China, this company also should consider the timeline and costs of its expansion. As to timeline, Jurlique can start its business from Shanghai. About several months later, its business can be expanded to Beijing, and then other big cities. Turning to cost, it is one of the most crucial parts for company, because it relates to its profits. For cosmetic business, advertisements usually occupy the most costs, because gorgeous and luxury advertising contents can contribute to consolidate its high-end position and the high price can offset increased cost in advertisement (Mitchel, 1985). As a result, Jurlique can allocate more money on advertising costs than other aspects. Business Report It is specialized in the selling of clothing, home products and luxury food products. Indeed, the company concentrate itself on quality products for well off customers. It Is employing more that 85 81 3 person all over the world In 2014 and got a turnover retailer market. II. Findings A. Structure Over its development M&S has changed of structure. It became over the years, a flatter structure organization. Employees got more responsibilities that enable them to take quick decision. They must be prepared to explain and Justify the decision they take.In order to development that structure, M&S has given more importance to the development of employees ‘ careers by set up training and reviewing of skills in concussion session between employees. Moreover, employees are able to create a career planning profile that enables them to focus on their next target role. It shows how M is supporting the development of skills within the company. The aim of this strategy is to make evolve with out interruption the skills of employees and by this improve performance of the company.It brings benefits to both parts for they own development. By training and developing its staff well, Marks & Spencer is in a position to develop a competitive advantage over its competitors. M success is due to its guiding principles: Inspiration – generating new ideas that excite customers, enthuse people and enhance business. Innovation – focusing on continuous improvement, pushing boundaries and encouraging experimentation. Integrity – doing the right thing, not the easy thing; building trust and reinforcing our reputation.In Touch – understanding what's important to customers, the communities in which it works. M&S is also engaged a Policy of Equal Opportunities Policy in order to diversify employees. They promote an environment free from discrimination, harassment to ensure everyone equality of opportunity to achieve their potential. All employment decision is ob jective based on work criteria and individual merit. M&S try to maximize personal and commercial opportunities. M&S think that employees need to be well rewarded for the work.That's why they developed a reward package that's proven to attract, motivate and retain the best people. This package include: Pay – Checking salaries against other companies to make sure of the competitiveness of M&S. Moreover, extra performance is rewarded by increasing pay to recognize individual achievements. Employee discount: Every employee gets a 20 % discount on all in tore and online purchase. Holiday- Employees get a minimum of 28 days ‘statutory holiday per year. Bonus: M give out bonus when the company has good profit.

Dell Jit

Dell – Supply Chain Management Case Study 1 Case Contents 1. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 2. Dell – Company Overview †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 3. Dell Products and Services †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 4. Dell – Key Facts †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 5. Dell Timeline†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6. Dell – Business Segment Information†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 7. Dell’s Evolving Supply Chain Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 7. 1. Typical Working of Dell’s Supply Chain †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 7. 2. Five key strategies in Dell’s successful Direct Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 7. 3. A supply chain with old technology is of little value â € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 8. Restructuring at Dell †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8. 1. New Distribution Channels – Direct Model and Retail Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 9. Integrating the Supply Chain †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 This case study covers the following issues: 1. Examine and analyze Dell’s Direct model, its basic working, success and future challenges 2. Typical Working of Dell’s Supply Chain and future supply chain challenges 3. Highlights Dell’s evolving Supply Chain practices and strategy and steps being taken by it to recapture its lost market leader positionCase Study Keywo rds: Dell, Direct model, Supply Chain Management, Supply Chain Strategies, Build-to-order model, Inventory optimization, PC Manufacturing, Retail Distribution Channel, HP, Notebook computers, Desktop personal computers, Competitive Business Strategies, Sustaining competitive advantage, Michael Dell 1 Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. Accuracy of information cannot be guaranteed. Please do not copy without permission.  © casestudyinc. com 2008 1. Introduction Dell thinks about their offerings as microprocessors, disk drives and frames-per-second graphics. But consumers just want a computer they can be proud of when they show it to their friends, listen to music, watch videos and do office work† – Christian Terwiesch, a Wharton professor Dell has been following its unique ‘direct build-to-order’ sales model for more than 20 years. Customers can plan their own configu ration and place orders directly with the company via the phone or its Web site. Over the years, Dell’s supply chain efficiencies and direct sales gave it a competitive advantage.In 2006 however, Dell faced several problems. Many customers complained about long delays in supplies. Recall of Sony battery cells in its laptops brought undesirable media hype to the company. Increasing discontent of customers led to a slowdown in sales. Consequently, Dell lost its market leadership to HewlettPackard Co. (HP). Industry analysts felt that, with Dell's competitors also improving their supply chains and matching Dell's direct model, the company had been losing its competitive edge. Dell will have to bear additional costs with its foray into retail distribution thereby minimizing its cost advantage.Besides, profit margins of Dell will drop further since it will have to offer incentives to compete with HP in retail stores. Though Dell spruced up its product design and range but Apple is clearly far ahead of it. Many experts feel that such new initiatives will only distract Dell from its supply chain operations. 2. Dell – Company Overview Dell is a leading technology company, offering a wide range of computer product categories. Its product categories include: desktop computer systems, mobility products (notebooks), servers, storage, software and peripherals, and services.Dell is the number one supplier of personal computers in the United States, and the number two supplier worldwide. Dell also offers various financing alternatives, asset management services, and other customer financial services. Dell has manufacturing locations worldwide. Dell’s build-to-order manufacturing model allows it to substantially reduce costs and at the same time offering customers the ability to customize their product purchases. 3. Dell Products and Services Product Lines and Brands Desktop PCs †¢ OptiPlex †¢ Dimension †¢ XPS †¢ Alienware †¢ Vost ro Servers and Networking PowerEdge and PowerConnectStorage Dell | EMC and Dell PowerVault Mobility XPStm and Alienware, Inspiron and Latitude lines of notebook computers Software and Peripherals Dell branded Printers, software titles, televisions, notebook accessories, networking and wireless products, digital cameras, power adapters, scanners, and other products Enhanced Services †¢ Infrastructure Consulting Services †¢ Deployment Services. †¢ Asset Recovery and Recycling Services. †¢ Training Services †¢ Enterprise Support Services †¢ Client Support services †¢ Managed Lifecycle services Financial Services Various customer financial services for business and onsumer customers in the U. S. through Dell Financial Services L. P 4. Dell – Key Facts Dell: Quick Facts Company Type Corporate Headquarters Revenues Industry Employees Manufacturing Facilities Distribution Product Lines Brands Major Competitors Business/Growth Strategy Key Executive s Name, (age),Designation Website Public (NASDAQ: DELL) Round Rock, Texas $57. 4 billion (fiscal 2007) Hardware, PC Manufacturing Approximately 90,500 total employees (Fiscal 2007) †¢ Brazil — El Dorado do Sul †¢ Florida — Miami (Alienware) †¢ North Carolina — Winston-Salem †¢ Ohio — West Chester †¢ Tennessee — Lebanon and Nashville Texas — Austin †¢ Ireland — Limerick and Athlone (Alienware) †¢ China — Xiamen †¢ Malaysia — Penang Worldwide †¢ Desktop PCs †¢ Mobility products †¢ Servers and Storage †¢ Software and peripherals and †¢ Services †¢ OptiPlex †¢ Dimension †¢ XPS †¢ Dell Precision and Alienware MJ-12 ® †¢ PowerEdge †¢ Dell PowerVault †¢ Inspiron †¢ Latitude †¢ HP †¢ Acer †¢ Lenovo Direct customer model Highly efficient manufacturing and logistics, and New distribution channels to reach custo mers Michael S. Dell (42) Chairman of the Board of Directors and CEO Donald J. Carty (61) Vice Chairman and CFO Michael R.Cannon (54) President, Global Operations Stephen J. Felice (50) Senior VP and President, Asia Pacific-Japan Mark Jarvis (44) Senior VP, Chief Marketing Officer David A. Marmonti (48) Senior VP and President, EMEA www. dell. com 5. Dell Timeline Dell Timeline 1983 Michael Dell used to upgrade IBM compatible PCs in his spare. (He was a freshman at the University of Texas, Austin) 1984 Michael Dell established PC's Ltd with sales US$ 6 million in its first full year of operations 1985 Turbo PC, first computer introduced by the company. Turbo PC was advertised in computer magazines and sold directly to customers 993 Dell joins the ranks of top-five computer system makers worldwide 1996 Dell pioneers Internet sales with earnings approx 1 million dollars per day just seven months after launch of www. dell. com 1998 The company changed its name to Dell Computer Corporat ion 1999 Dell introduces E-support tool to provide online technical support 2000 Online sales continue to grow to $50 million per day 2001 Dell achieves No. 1 ranking on global market share 2003 Dell launches Dell Recycling initiative 2004 Inventory turnover rate in Dell was at 107 times a year, compared to 8. 5 times at HP and 17. times in IBM. 2005 â€Å"America’s Most Admired Company† – Fortune Magazine 2005, 2006 Dell faced several problems, and lost its position as the largest selling PC manufacturer to HP 2007 Dell announced that it planned to move most of its global supply chain and manufacturing operations to Singapore, which would function as the company's ‘shared headquarters 2007 Michael Cannon assumes responsibility as the Head of Global Operations Organization 2007 Michael Dell (Michael) returned as CEO on January 31, 2007 2007 Retail partnerships with Wal-Mart, Staples, Gome, Bic Camera and Carphone Warehouse 2007Dell launches the Direct2Dell corporate blog and other idea forums to listen and engage customers 6. Dell – Business Segment Information Dell conducts operations worldwide. Dell is managed in three geographic regions: †¢ †¢ †¢ Americas Europe, Middle East, and Africa (EMEA) Asia Pacific-Japan (APJ). Major Business Segment Based in Americas Round Rock, Texas EMEA Bracknell, England APJ Singapore Covers Business – sales to corporate, government, healthcare, education, and small and medium business customers U. S. Consumer – sales primarily to individual consumers and selected retail partners Covers Europe, the MiddleEast, and Africa. Covers the Asian countries of the Pacific Rim as well as Australia, New Zealand, and India 7. Dell’s Evolving Supply Chain Strategy Dell’s past performance has been the result of its direct customer model. Dell’s success is attributed to a constant focus on delivering directly to its customers, related technology and services a t the best value. Dell’s operations involve highly efficient manufacturing and logistics to lower the cost of technology. 7. 1. Typical Working of Dell’s Supply Chain Dell Supply Chain works as follows: 1. Customer places an order, either by phone or through the Internet on its website . Dell processes the order in 2-3 days by evaluating financial feasibility (credit checking) and technical feasibility (technical con? guration) 3. Dell processes the order to one of its manufacturing locations 4. These plants can put together, test, and package the product in about eight hours 5. Dell typically plans to ship all orders no later than ? ve days after receipt 7. 2. Five key strategies in Dell’s successful Direct Model Five key strategies in Dell’s successful Direct Model †¢ †¢ †¢ †¢ †¢ Rapid time to volume Built to order products Elimination of reseller markupsSuperior customer service and support Low inventory and capital investment 7. 3. A supply chain with old technology is of little value The direct model involves bypassing retailers and selling personal computer systems directly to customers. This helps avoid the delays and costs of an additional stage (holding inventory) in the supply chain. Typically, each technology component loses about 0. 5 to 2 percent in a rapidly changing environment. A supply chain with old technology is of little value. Dell maintained very little inventory and concentrated on pacing its products through its supply chain.This also meant that there was no question of selling old products at a discount. 8. Restructuring at Dell Dell failed to meet its quarterly financial forecasts. Consequently, Dell lost its market leadership to Hewlett-Packard Co. (HP). In order to settle a few accounting issues, the company decided to restate its financial results for the last four years. Michael Dell had to take the CEO’s responsibility again, replacing Kevin Rollins. Michael Dell felt th e importance of increasing the capacity, via the direct model, to manufacture close to its customer and fully integrate its supply chain into one global organization.To do so Dell had to innovate and adapt its supply chain model to help drive differentiated product design, manufacturing and distribution models. He began a series of restructuring exercises. 8. 1. New Distribution Channels – Direct Model and Retail Strategy While part of the restructuring involved cutting 8,000 jobs, or 10. 0% of its workforce, the biggest surprise was the move of Dell to complement its ‘direct sales model’ with sale of PCs through retailer channels as well. To reach even more customers globally, Dell launched new distribution channels to reach commercial customers and individual consumers around the world.This meant moving from a model of direct sales to making its goods available in stores across the world. This move allowed Dell to reach customers that it could not reach directl y previously. From June 2007, it started placing its products in the shelves of Wal-Mart and Sam's Club stores. In December 2007, Dell also announced that its Dell laptops and desktop computers will be sold through Tesco stores in Britain and Ireland as well as the high-growth eastern European markets of Poland, Czech Republic, and Slovakia. In U. S. Asia and Europe, Dell added Best Buy, WalMart, Staples, China's Gome Stores, Japan's Bic Camera, France's Carrefour and British phone retailer, Carphone Warehouse to sell its products at nearly 10,000 retail outlets worldwide. In December 2007, Dell also chose WPP, the world's second-largest marketing, media and communications conglomerate after Omnicom, to create a new agency that will handle $4. 5 billion in accounts over the next three years. Dell hoped that creating the agency would increase the time and money spent focusing on marketing and customers rather than pitching for the next project 9.Integrating the Supply Chain Earlier, Dell's manufacturing, supply chain and procurement activities functioned separately. Procurement functioned as a standalone unit, the regional business executives were in-charge of manufacturing, and supply chain was a part of the worldwide operations of the company. All Dell's factories had been managed regionally, and procurement functioned as a separate division. Michael aimed to integrate its supply chain and achieve higher efficiency and quality through Global Operations Organization (GOO). GOO is Dell's center for integrating its global manufacturing, procurement